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What the first line does is create a new instance of the Person class, so you re creating a new person, and assigning it to person_instance a placeholder representing the new person, known as a variable. The second line is Ruby s response to creating a new person and isn t important at this stage. The 0x358ea8 bit will be different from computer to computer, and only represents an internal reference that Ruby has assigned to the new person. You don t have to take it into account at all. Let s immediately do something with person_instance:

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The only problem, though, is that the typical organizational process of making the presentation uniform also makes it canned, generic, one-size- ts-all in other words, boring Not surprisingly, even though some companies spend millions of dollars and countless hours and untold energy in creating these presentations, the sales team ignores them And who could blame them After all, the canned presentations in reality would likely cause them to lose sales rather than win them because if they actually delivered these presentations, their prospective clients would send them packing out the door for wasting their time with a one-way, domineering recital of bullet points The problem is solved when the company gets the marketing and sales teams together in a room and then uses a projector to put the BBP Story Template on the screen so that everyone can work on it together, as shown in the example in Figure 9-31.

person_instance.name = "Robert"

In this basic example you refer to person_instance s name attribute and give it a value of "Robert". You ve just given your person a name. The Person class has two other attributes: age and gender. Let s set those:

Now, by viewing together the rst ve headlines they write of Act I, both marketing and sales can agree that the salespeople in the eld need to start strong every time with a story structure that puts the company s prospective clients in the starring role of the presentation With your Setting statement, you af rm to your client that Your numbers have been off the mark and in the Role that You re under pressure to improve your game With these two simple statements, suddenly the entire focus of the presentation has changed from All About Us to All About You the salesperson s audience..

person_instance.age = 52 person_instance.gender = "male"

This sort of invisible dictionary is called a namespace or scope. So, how many namespaces are there In addition to the global scope, each function call creates a new one: >>> ... >>> >>> >>> 1 def foo(): x = 42 x = 1 foo() x

Simple. You ve given person_instance a basic identity. What about printing out the person s name back to the screen

1

puts person_instance.name Robert appears when you press Enter. Try the same with the age and the gender.

Note In previous examples, you ve used print to put things on the screen. In the preceding example you

Here foo changes (rebinds) the variable x, but when you look at it in the end, it hasn t changed after all. That s because when you call foo a new namespace is created, which is used for the block inside foo. The assignment x = 42 is performed in this inner scope (the local namespace), and therefore it doesn t affect the x in the outer (global) scope. Variables that are used inside functions like this are called local variables (as opposed to global variables). The parameters work just like local variables, so there is no problem in having a parameter with the same name as a global variable: >>> ... >>> >>> >>> 2 def output(x): print x x = 1 y = 2 output(y)

After Mark nished his presentation, the judge allowed a break, and the jurors left the courtroom Now it was the defense team s turn to present its opening statement They got their PowerPoint presentation ready on their own laptop computer, and they rolled back the podium to where it had been before Mark moved it, in front of the jury box When the jurors returned, the defense lawyer walked up to the podium, looked down at his printed notes, and began to read his opening statement to the jurors In the crucial rst few minutes of the presentation, when it is essential to make an audience feel like the presentation is all about them, the lawyer recited the details about the admirable history of the company.

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